Product Marketing Specialist

Responsibilities:

Responsible for planning, implementing and evaluating marketing campaigns across a number of different products within budget and in line with overall business strategy.
Develop best in class marketing collateral and communications.
Set up and manage digital advertising and social media campaigns.
Deliver email campaigns through our CRM system.
Set up and maintain analytics reports to measure the results of campaigns and to share insights with the business. As well as adapting campaigns in response to these insights.
Create and update content on our website through the CMS.
Work cross functionally with other departments including Sales, Commissioning, Customer Service and Digital.
Organise Folens events as well as exhibition stands at external events.
Work with internal and external suppliers to deliver creative marketing material.
Conduct market research to inform decisions and review activities.

Requirements:

3+ years’ experience in a brand or product marketing role.
Excellent digital marketing skills including SEO, AdWords, PPC, email and social media marketing as well as ability to set up digital analytic tools and reporting.
Excellent written communication skills with strong attention to detail.
Strong initiative and the ability to work with minimal supervision.
Team-working skills – the ability to build relationships internally and externally.
Good organizational skills and the ability to work to deadlines.
Marketing related degree as well as a Digital Marketing qualification.
Full drivers licence, as occasional travel will be required.

Other Information:

If you have any further queries or would like to apply, please contact Folens HR on careers@folens.ie