Product Marketing Specialist


  • Responsible for planning, implementing and evaluating marketing campaigns across a number of different products within budget and in line with overall business strategy.
  • Develop best in class marketing collateral and communications.
  • Set up and manage digital advertising and social media campaigns.
  • Deliver email campaigns through our CRM system.
  • Set up and maintain analytics reports to measure the results of campaigns and to share insights with the business.  As well as adapting campaigns in response to these insights.
  • Create and update content on our website through the CMS.
  • Work cross functionally with other departments including Sales, Commissioning, Customer Service and Digital.
  • Organise Folens events as well as exhibition stands at external events.
  • Work with internal and external suppliers to deliver creative marketing material.
  • Conduct market research to inform decisions and review activities.



  • 3+ years’ experience in a brand or product marketing role.
  • Excellent digital marketing skills including SEO, AdWords, PPC, email and social media marketing as well as ability to set up digital analytic tools and reporting.
  • Excellent written communication skills with strong attention to detail.
  • Strong initiative and the ability to work with minimal supervision.
  • Team-working skills – the ability to build relationships internally and externally.
  • Good organizational skills and the ability to work to deadlines.
  • Marketing related degree as well as a Digital Marketing qualification.    
  • Full drivers licence, as occasional travel will be required.


Other Information:

  • Reports to Head of Marketing & Communications.
  • Permanent full-time.
  • Office based at Folens HQ, Tallaght, Dublin 24.
  • Salary DOE.


If you have any further queries or would like to apply, please contact Folens HR on